StreamAgent Google Ads Lead Event Setup
Questions this video answers
- What is the difference between streamagent.io and app.streamagent.io?
- The marketing page runs on streamagent.io, while the actual app runs on app.streamagent.io. The company that owns streamagent.io is Tech-Driven Agent, LLC. 0:10
- How do I connect Google Ads to StreamAgent?
- In the app, use the OAuth step that says Connect Google Ads and continue with Google. Then authorize the StreamAgent connection, and continue past the unverified-app notice, which the team is still working on. 0:30
- How do I choose which Google Ads account StreamAgent sends events to?
- After connecting, you select the ad account from the first scope screen. In the demo, the Tech-Driven Agent account ending in 882 is selected, then you save and start sending events. 1:13
- What is StreamAgent?
- StreamAgent is an interactive video platform for lead generation. It is a video hosting product with lead generating tools built inside the videos. 1:37
- How do users capture leads in StreamAgent videos?
- Users create videos and add small interactive elements, called playbooks, where viewers can enter their email. When the video link is shared, viewers are prompted to enter their details, such as their name, and submit. 1:50
- What happens when a viewer submits a lead form in a StreamAgent video?
- The lead is pushed out as a conversion lead event, which shows in the pixels section as having fired seconds earlier. It is then sent to Google Ads. 2:18
- Does StreamAgent show the event firing in real time?
- Yes. In the pixels section, the demo shows the lead event as having fired five seconds earlier, right after the form was submitted. 2:24
- Where do StreamAgent lead events show up in Google Ads?
- They land under a Submit lead form goal, as a StreamAgent lead tied to the connected ad account. Google Ads stores the lead there. 2:36
Key moments
- 1:35 Videos That Generate Leads
- The visuals move from an advertising-integration dashboard to a library webpage and then to video pages with playbook controls and layer options.
- 2:18 Turning Video Leads Into Ads
- The sequence moves from a StreamAgent message to Smart Pixels and Google Ads dashboards that show campaign settings and conversion-goal details.
StreamAgent Overview
0:00All right, here's take two here.
0:03So this is, as you can see, we're on app.streamagent.io.
0:10I own tech-driven agent, LLC, which is the company that owns streamagent.io.
0:17We run our marketing page on streamagent.io,
0:20but we do the actual app on app.streamagent.io.
0:25I'm just doing this follow-up video for you,
0:27so I'm going to show you, again, kind of how this flow works.
Connecting Google Ads
0:30So currently, we have the OAuth here, where it says connect Google Ads.
0:34So we'll go ahead and continue with Google.
0:36You can read how we've laid this out here.
0:39And we're going to go ahead and connect.
0:40You can see we've got the streamagent logo here.
0:42Connect to stream agent.
0:44All right, we'll use this here.
0:45Got to make sure it's me.
0:49So we'll go ahead and authorize that here.
0:55OK, we'll go ahead and go for it.
0:58Continue.
1:01It hasn't been verified.
1:02Continue is what we're working on.
1:04OK, perfect.
Selecting an Ad Account
1:08So we're now connected.
1:09Now, here's the first part here.
1:12This is where we're looking.
1:13I think the first thing you guys wanted to see, the first scope
1:16here, we're going to basically be able to select
1:19which ad account, as you can see here.
1:21We're looking at-- we're going to use this tech-driven agent one, which is 882.
1:25So it's pretty simple to remember.
1:27All right, we're going to save and start sending events.
1:29Now, what those events are, I will show you here shortly or once we're connected.
Video Lead Capture Flow
1:34So now we're connected.
1:35Now, what we do on this is we actually
1:37have a video hosting software that has lead generating tools inside those videos.
1:44So we'll go to stream routes here.
1:47I'll show you exactly how this works here.
1:50We've got this.
1:53OK, this is what the user is able to create.
1:55And they're adding in these little deals here, these little
1:58play books here where they can enter their email in.
2:02So when you share this, we'll go back here real quick.
2:05We'll copy the link here.
2:08We'll go ahead and open up a new window.
2:10All right, when it comes across here, it's going to ask for this here.
2:18So you can put in your name here and send it over.
Lead Conversion Events in Google Ads
2:22And we're pushing that lead.
2:23That's not going to be a conversion event.
2:24We go back to our pixels here, all right?
2:28This is going to be a conversion lead event here for us, OK?
2:31You can see the event fired five seconds ago.
2:34So that's going to push out to you guys.
2:36It's going to land here in this section here for you guys.
2:40All right, this is how we have it set up.
2:41We have a submit lead form here goal.
2:45And this is where it gets landed here with the stream agent lead.
2:50You can see, again, 882 for the tech driven agent at account.
2:55And we're pushing that lead out.
2:56And it's just storing the lead here in Google Ads.
2:59So that's how the whole flow of the product works.
3:04Hopefully, that's detailed enough.
3:06And if you have any more questions, let me know.
3:08Thank you so much.