Transcript · Chapter 6 of 7

Configuring Turnstyle Lead Capture

5:29Now I'm also going to show you here the turn style.

5:31Now the turn style is sort of a bread and butter feature.

5:34Again, on other platforms, or on other platforms, I should say, the turn style

5:38is one of those

5:39things that is really a high, like a high value item, because this is how you

5:43're going to be able to capture emails for people, all right.

5:47We're going to devote an entire lesson just to the turn style, because it's

5:49that powerful.

5:50I'm going to show you guys how to sort of collect data, collect names, and

5:54where those things go.

5:55But for this, I'm just going to show you how to implement it.

5:57So you basically just drag and drop the turn style, and this will pop up, and

6:02it will force

6:03your viewer to go through the turn style in order to continue on in the video.

6:08Now you can turn on, so I want to show you this, is it skippable, okay.

6:12I would highly recommend you really think through if you want to make it skipp

6:16able or

6:17not skippable, because if you make it skippable, it's something that will keep

6:21people going, keep people engaged.

6:24If you have something where it's like, you know, I got this really great report .

6:27If you're interested in that, let me know.

6:28I'm going to give you guys the opportunity to get that right now.

6:31You pop up the turn style, but you can let people skip by, because you don't

6:35want people

6:35putting in fake email addresses or giving you sort of like fake data, you know,

6:39if it's just something that you're just like, oh, it's just like a free report.

6:42Now, if you're doing something where you're like doing, hey, we're doing a

6:44serious like

6:45a lesson in everybody, the traffic that you're sending there, you need to

6:48capture their data

6:49in order for them to access it, that's sort of the requirement, then you make

6:53it not skippable, okay.

6:55Now it's your choice on, you can try both of these.

6:57I usually make mine skippable, but I think a lot of people would choose to make

7:00it not skippable.

7:02But again, that's your choice.

7:03So you're going through that, here you can capture name, first, last name, an

7:07email address.

7:08You can actually, you can also turn off if you don't want to capture the name,

7:11you just want the email address, but I don't know why you wouldn't want both.

7:13So I always leave that on.

7:16And then you also have the ability over here to go whether or not you just want

7:20it to

7:21repeat like once and once they've viewed the video, it'll never show it to them

7:24again.

7:25It'll show it to them every time until the email is collected here, you can

7:29show it to them every day.

7:30You set every 24 hours to that or every week or always, right?

7:35So I usually do it until the email is collected.

7:38Sometimes you can do it.

7:39I think a lot of people might just do it just once they show it to you and then

7:41it's like, all right, we've moved past the email collection.

7:43If you're not going to give me the email, then we don't need to keep showing that to

7:46you.

7:47Especially if you're doing like a VSL or something like that, maybe you just

7:49want to show it to

7:50a once and then like kind of move on from that and that's all captured in the

7:53back end with cookies.

7:55So they'll cookie them and it'll tell whether or not they've accessed it or not

7:57, which is really cool, okay.

7:59And then this title up top here at the very top is completely editable, edit

8:03able I should say, editable, yeah.

8:07You can change this to whatever you wanted to say, you can change the font size

8:09to whatever size you want that to be font style, font color, all that good stuff.

8:16All the text here is you can change, I don't want to try to say editable again,

8:21I think that was correct.

8:23And that's the turn style feature.

8:24Like I said, we'll go deeper into where that captures and how you can send that

8:27out to other things in another tutorial, okay.

8:31So that's going to be the turn style.