Demonstrating the Lead Conversion Flow

2:08Next, we're going to go on to the actual use case.

2:11This is going to be one of my published interactive videos, the kind that a

2:14viewer will actually use and reach us from an ad.

2:18I'll watch it, I'll complete the lead form exactly as a prospect would.

2:48We're going to refresh this here and you can see 10 seconds ago, I was just

3:00converted as a lead, paused, passed the lead gate.

3:08All right.

3:09Now in Stream Agent, you can see the conversion in the delivery log.

3:12The event was sent server to server to meta's conversion API using the access

3:16granted in the login you just watched.

3:19You can see meta's response confirming the event was received.

3:24This is ad management in use, writing conversion events to the advertiser's

3:29data set.