Video Funnels

Introduction to Interactive Video Funnels

0:00All right guys, it's finally time for us to dive into what is truly the

0:08signature feature of Stream Agent, and that is the interactive video funnel feature.

0:14Now this is a game changer for your video players.

0:16This will allow you to actually generate leads and actual sales within the

0:20video player element.

0:22It's really dynamic, really cool, and really will be a game changer for your

0:26business.

0:27Now just to give you a little bit of context, I've been doing sales literally

0:30my whole life.

0:32My very first job was a sales job.

0:33I was going door to door selling security systems, which you can imagine was a whole

0:37lot of fun.

0:38I've sold everything from I worked selling beverages, like I've worked selling

0:43electronics.

0:43I've sold, I've done retail, I've done Fortune 500, I've done real estate, and

0:49so I've kind of seen it all.

0:51The one thing that I think we can all agree on when it comes to sales is you

0:54have to ask the right questions.

0:57That's what this will allow you to do.

0:58It will allow you to ask questions, take a customer down the journey to where

1:02they land, and you can speak directly to whatever their pain point is.

1:07As you know in sales, that really is the key to closing people, is really

1:11speaking directly to where they're at and what pain they're in at that moment.

1:17I'm going to go ahead and dive in and show you how this works.

1:20Just to give you a little context, like I've said, I've sold a bunch of stuff.

1:23I would like you to put your thinking helmet on or your thinking hat on here.

1:29I'm going to do this from the perspective of a real estate agent for all of my

1:32examples, but if you're selling anything else, you're selling insurance or if you're

1:36doing mortgages

1:37or if you're selling retail products, whatever you can, I want you to kind of

1:41try to think

1:41of how would this framework apply to what I'm doing and what would my video fun

1:47nels look like.

1:48I really want you to get yourself thinking that way as you watch through this video.

1:52Like I said, I'm going to go through from the perspective of a real estate

1:55agent just because I have a lot of experience in that.

1:58Let's go ahead and check this out.

Building a Video Funnel in the Dashboard

2:00I'm going to go ahead and share my screen.

2:02We are inside right now the interactive video element here.

2:06This is the video drive here at the top where you're going to load in, click

2:09over here on the right-hand side and you've got the interactive video element here.

2:15I've got a couple of stuff here.

2:17I'm going to create a new one though here in the upper right-hand corner.

2:20We'll call this one demo, you can give it the description, but you obviously don't

2:25have to.

2:27You've got basically just a blank canvas here as you can see.

2:31Very similar to like a wireframe, if you've ever done any sort of wireframing

2:34or any sort

2:35of wireframe software, very simple, just kind of putting everything together,

2:38drag and

2:39drop, very, very intuitive, which is one thing that I love about this software.

2:43The very bottom here, you've got the video drive, we're going to go ahead and

2:46open that up and these are all the different videos that I have available to me.

2:50Now, when you want to create a video funnel, one of the most important things

2:54to do is you need to have sort of a roadmap of what you want to take your customer

2:58through, whatever that journey is.

3:00You're going to have a starting video, then you're going to basically tie them

3:04to whatever other videos that you have.

3:06You're going to need to kind of have an idea before you record this, what

3:09direction you want this video to go.

3:11You could create an entire video funnel from creation to upload to wireframing

3:17it out in less than 30 minutes.

3:19The other really cool thing I kind of touched upon in another video is that the

3:23in-bed code within your video will stay the same.

3:26This will allow you to test things if you want.

3:29If you want to test front-end videos, like maybe this would be a good first

3:32part of the video before we take them on the journey.

3:35For some reason, it's just falling short on your website.

3:37You can change that first video out and your in-bed code will stay the same.

3:42If you've already put it on your website and you just are like, "This front-end

3:45isn't working," you can change that out and you don't have to go and upload your in-

3:49bed code and change everything out on your website.

3:51It makes it really, really simple to swap out videos within your video funnel.

Creating and Connecting Interactive Video Sequences

3:57With that said, I'm going to go ahead and start creating our first video funnel .

4:01We'll just take this again from the perspective of a real estate agent.

4:04Let's just say I have somebody coming in and I want to know whether or not they

4:08're a buyer or a seller.

4:10We'll just use that simple.

4:12I created this video here where I'm introducing, we'll just tell everybody to

4:16say for this example, "I'm introducing, "Hey, my name is Justin Smith.

4:20I'm a real estate agent here.

4:22Really got an exciting market.

4:24If you're interested in buying, click this button.

4:29If you're interested in selling, click this button."

4:31Let's just say that's the original script and obviously, if you're much better

4:34than that, I'd probably write that out, but for that, that's the first video.

4:37Let's just say this video of me being interviewed here is, is me saying, "I'm

4:43the seller."

4:45Let's say that this video here, when I was in Hawaii, my old Lahaina Lueau,

4:50great time.

4:53Let's just say that was my buyer.

4:55I've got my first video, I've got my seller video, and I've got my old Lahaina

5:00buyer video.

5:02Now we're going to go ahead and click into this first video here.

5:05You don't even have to connect them yet because we're actually going to connect

5:07it in the video, so you're going to see how I do that.

5:10You're going to click this edit video right here, and that's going to pull up

5:13the first

5:13video, and it's going to give you access to your interactive video elements.

5:18We're going to go ahead and click over here on the side to interactions.

5:21Let's just say I'm talking, I'm talking, and let's just say at 15 seconds, I

5:25know that's where I want to drop my seller button.

5:28I'm going to go over here to button, and I'm going to go ahead and just drag it

5:31right in and drop it right in.

5:32I showed you how to do this earlier, and then we're going to drag this button

5:36down here.

5:39And we'll change this over to seller, and again, I'm not going to get too fancy with

5:44it.

5:45I will round the edges just because I like the round edges personally.

5:46It's out of order.

5:47Why not?

5:48Let's have some fun with it.

5:49There we go.

5:50Now it's popping.

5:51All right, and then on the other side, let's just say I asked seller, and then

5:55five seconds later, I mentioned if you're a buyer, I can do business with you, okay?

6:00So we're going to go ahead and drag this in as well.

6:03That's going to be our second button.

6:04We'll pull this over here, I'm going to round the edges, because why not?

6:09We're going to add a border, because I kind of like that.

6:13There we go.

6:14And now we'll say this one here is a buyer, okay?

6:18So now we've got our two buttons, okay?

6:21So we've got a seller, we've got a buyer, all right?

6:23Now clicking on the seller button here, over here, on the action, we're going

6:28to go and click where it says do nothing, and it's going to say play another video.

6:32So there we go.

6:33So play another video for our seller, right?

6:35Now it's going to drop down here.

6:37This is the video you get to select.

6:39And I'm going to select the Justin interview, because that's what we designated

6:42as our seller video, and I'm just going to do the same thing for the buyer.

6:45I'm going to go over here, I'm going to play another video, and we're going to

6:48drop it down.

6:49It's going to be the old behind a luau, and we're going to play that, all right ?

6:52So now these buttons become active.

6:54They become live, you're able to click then, they're clickable, all right?

6:58And we'll go ahead and play through.

7:00I can just kind of show you what it looks like when it pops up.

7:03It's going to have a seller come up, seller, then it's going to have a buyer

7:06come up here.

7:07Boom, all right.

7:08We're in business.

7:09All right.

7:10So let's go ahead and save that.

7:11All right, and that video is good to go, all right?

Lead Capture and Data Analytics

7:14So now let's just say on this video, at the very end, you're like, listen, if you're

7:18interested in working with me, give me your email and phone number, right?

7:26So let's go back out here.

7:27I would say, let's do this on both of these back ends.

7:31I'll do it on just one, so I don't bore you guys.

7:33But let's just say after the seller comes in, they watch your video, they're

7:36like, wow, I really love what you said in this video.

7:39I want to get your report that you said that you have.

7:41You do a weekly email, I want to get on your email newsletter, all right?

7:45We're going to show you here real quick, at the very end, we'll go to the very

7:49end of

7:50this video, and we can drop, let's say right there, we're going to drop the old

7:55turn style right here.

7:57Boom, there it goes.

7:59So now at the very end of your video, you can go through all the stuff that you

8:01're doing.

8:02You know, hey, this is what we offer, this is what the, if you're, this was a

8:06seller, right?

8:08If you're a seller, you know, this is what the market's looking like right now.

8:10This is a great time to sell.

8:11This is what the neighborhood comms are.

8:13If you want to get my comprehensive report, give me your email.

8:15And name, and I'll send that right over to you, boom, okay?

8:19And now you can capture their email right in the video.

8:22All this is right in the video player, which is really, really cool.

8:25They're not sending them to different places, they're not getting distracted.

8:28It's not like, hey, click this button and then video loads and then new videos load

8:31on the side that are, that are there to distract you.

8:34It just stays right in the video and then it'll capture the video directly.

8:38Now I have another video talking about where these leads go.

8:41So I'm just going to show you though, really quick.

8:43If you go to analytics, all right, we'll save that real quick.

8:47Just so you know where your leads are, it's under collected emails right here.

8:50So you go to analytics and collected emails.

8:52And when somebody opts into your email, this is where it's going to store their

8:56information.

8:57It's going to be their first or last name.

8:58It's going to give you the browser they use.

9:00It's going to tell you what video they were clicking through from.

9:03And then you can export it as a CSV, which you can upload then into any sort of auto

9:08responder.

9:09You know, when I was working in real estate, my CRM, you can upload CSV into

9:13everything.

9:14Any CRM that you have is going to allow you to upload CSV files, or you can

9:19connect on

9:20the back end using the integration, I should say, on the back end, you can just

9:25send it right over.

9:26So they connect it with like MailChimp, they opt in, it'll shoot it right over

9:30to your MailChimp

9:30account seamlessly and it adds it automatically into your MailChimp account.

9:35So that's just the interactive funnel feature email collections right there.

Advanced Funnel Customization and Use Cases

9:40So let's go back over to the videos over here, we'll go back into our demo

9:44right here.

9:45And as you can see, the wireframe now has pulled together and kind of shot

9:49everything off here within this and you can kind of move this over if you want.

9:53And if you want, you know, on the back end, let's say, you know, let's say

9:56somebody, let's

9:57say you obviously they got the seller, you're trying to capture the email,

10:00maybe the buyer, you want to show them a list, a listing you have, right?

10:04So my buddy Ryan actually does real estate videos, so I'm going to use one of

10:09his videos here.

10:10I'm sure he would be fine with that, he gave them to me, so I would hope so, right?

10:14So we'll go down here, we can click in here and let's just say you're doing

10:17this video

10:18like, hey, you know, like, great, great market right now, here's what's going

10:21on in the market,

10:22blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah,

10:23blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, if

10:24you're looking to buy, here's what's going down and you can go ahead and then

10:28drop an

10:29interactive button and you can go do this here, you can do a button, you could

10:35do a picture

10:36or two if you wanted to, I'm just doing this just on the fly here to kind of

10:39show you guys to remove this over here.

10:41And the other thing too is watch is you do this, it'll snap right into place

10:44here, if

10:44you do it, it'll hit you right there, so it'll pop right where you want it to

10:48go, and then

10:49we drop down here and you can be like, check out, you know, my listing or

10:56whatever, right?

10:58And again, you know, I'm not making it look pretty here, I'm just trying to do

11:00this for the video.

11:02And then when you click this video, it can go now to play another video and it

11:05can go to your listing video.

11:09So that's just giving you an idea just really quick on how you can kind of tie

11:12some videos

11:13together, how you can generate leads using this, this is really good as well if

11:17you want

11:17to add in some sort of promotional video, you can also do like a pre-roll if

11:23you want,

11:24like let's say you have a video but you want to, you have an event coming up or

11:27you have

11:28something that you want to kind of just quickly do like a quick little pre-roll

11:32, you can have

11:32that running at the very beginning and then you can add in like a skip button

11:36at the very

11:36bottom so that it can skip and go to your right over to your video, just have

11:40it play the next video obviously.

11:42There's a ton of different things that you can do to utilize this, tons of

11:45different ways

11:46to generate leads and it really is a powerful video tool that is really a game

11:51changer in the toolbox.

11:52If you drive people directly to your page, you'll have full interactive ability

11:58, sorry about that, full interactive ability and you'll be able to really generate

12:04leads directly from that page.

12:05You don't even need a website, you can just send them straight to that page

12:08with the interactive

12:09video elements, doing the interactive funnels and it really does become an

12:14incredibly powerful tool.

12:17So that's it, that's pretty much the basics of it.

12:21If you want me to go more in depth, just let me know, email us, let us know,

12:24join our group

12:25and we can go into more depth but this is really the bread and butter of this

12:29software.

12:30Really cool, really powerful and hopefully you get some great value and

12:34generate some amazing leads with this.

12:35All right, we'll see you on the next video.